About

I'm Yunjia, based in Toronto, with a Master of Finance from McMaster University and a path that runs through corporate research, ESG data work, and now B2B marketing operations at a boutique financial due-diligence consultancy serving private equity and mid-market clients.

The consistent thread is taking scattered information and turning it into structured systems that support decisions: a lead pipeline with built-in quality checks, a reporting model that stays current on its own, or an internal tool that removes a recurring manual step.

What makes my profile a little unusual is the combination. I can run the research, build the list, execute the campaign, automate the repetitive parts, report the results, and produce the client-facing assets, including publication layout and website maintenance, so nothing gets lost between handoffs. I do my best work turning ambiguous, messy workflows into documented systems, while keeping stakeholders updated on trade-offs, timelines, and next steps.

I'm most useful in marketing teams that need someone who can move between content, campaigns, CRM, reporting, and execution without losing the details.

Outside work: recurve archery, photography on a Fujifilm X-S10, and fostering rescue cats.