Selected work
Work across campaign execution, content production, CRM workflows, reporting, automation, and web publishing, each written the way I'd brief a stakeholder: the problem, what I built, and what changed for the team. Employer, client, and prospect identifiers are anonymized or redacted, and figures are rounded where needed.
Campaigns & Growth
Case Study 01 · Campaign Operations
A research-led outbound workflow for senior financial audiences
Deal-news research feeds four-step custom email sequences. Cadence execution, deliverability review, and engagement QA close the loop, and the personalization-depth comparison shows where research effort pays off.
Read case study →
Case Study 02 · Lead Pipeline
A 300-firm target universe with quality checks before the CRM
Firms profiled from a dozen sources into one structured workbook, with formula-driven duplicate and ownership checks so outbound never lands on an active relationship.
Read case study →
Content, Enablement & Web
Training-program promotion, Hamilton
Part-time marketing role for a professional training school, promoting two development programs to therapists, social workers, and community agencies. Built segmented Mailchimp audiences by organization type and role, wrote outreach copy, and ran a multi-channel content calendar. Event sign-ups rose roughly 25% and publishing turnaround fell roughly 40%.
Analytics, CRM & Automation
Case Study 03 · Reporting & Dashboards
Four marketing systems consolidated into one Power BI model
Five report pages designed from a stakeholder mockup to a working data model, with three of four sources refreshing themselves. Includes redacted dashboard views.
Read case study →
Case Study 04 · Workflow Automation
Manual work removed at both ends of the funnel
An internal browser tool that turns lead capture into one click, and a branching nurture program that routes 1,100+ prospects and queues sales tasks automatically.
Read case study →