Yunjia Zou Campaigns · Content · CRM · Analytics

Work / Content, Enablement & Web Production

Production Samples

Content, Enablement & Web Production

Anonymized examples of layout, formatting, newsletter production, one-pagers, and web publishing support. Marketing operations is half of my work; this page shows the production half.

3+whitepaper layouts
Monthlynewsletter production
Per prospectone-pagers and sales decks
OngoingWordPress pages and blog updates
Confidentiality. Samples are reconstructed or redacted to show layout, formatting, and production structure only. Employer names, logos, client information, individual names, and proprietary content are removed or replaced with placeholders.
Whitepaper cover systemredacted, logos pixelated
Covers of three whitepapers on rolling forecast models, customer credit risk, and business intelligence, with brand marks pixelated
Exhibit layout, inside spreadredacted
Inside page of a whitepaper showing charts, a data table and exhibit captions in a two-column layout

Whitepaper layouts

Formatted long-form B2B content into polished, client-facing whitepaper structure across a multi-paper series on finance and analytics topics.

  • Long-form PDF layout in a consistent two-column system
  • Exhibit and chart placement with numbered captions
  • Heading hierarchy and spacing consistency across the series
  • Cover treatment within brand guidelines
  • Web-ready PDF preparation and export

My role: layout, exhibit placement, heading and spacing system, final PDF export. Content by subject-matter experts.

Newsletter anatomylayout structure with placeholder copy
Production sampleredacted issue, brand and names pixelated
Opening section of a monthly newsletter issue with brand marks and names pixelated

Monthly newsletter production

Built and formatted recurring newsletter issues with a consistent section structure, then handled the send in the marketing-automation platform.

  • Recurring monthly format with consistent section order
  • Link hierarchy and CTA placement
  • List preparation and send setup
  • Layout and link QA before every send

My role: layout assembly, link and formatting QA, list preparation, send setup. Story content by the team.

One-pager layoutanonymized reconstruction

Layout structure reproduced from a real prospect one-pager; all identifying content replaced with placeholders.

One-pagers and sales enablement

Prospect-facing summary materials prepared ahead of executive meetings: a services one-pager or deck customized to the prospect, paired with a research brief covering their firm and recent transactions.

  • Dense landscape format: firm story, industries, geography, and client proof on one page
  • Per-prospect customization of decks and one-pagers
  • Research briefs with sourced recent-deal context
  • Deck and PDF-ready output

My role: layout, customization, research briefs, final production. Because these materials are prospect-specific, originals are shared in interviews only.

Step 1
Draft received
Long-form article or service-page copy arrives from the team.
Step 2
Structure and format
Headings, internal links, and exhibit placement set for the web.
Step 3
Page metadata
Title, slug, and description prepared; layout checked across screen sizes.
Step 4
QA and publish
Preview review, link check, publish, and post-publish upkeep.

Blog and WordPress publishing

Ongoing publishing and upkeep of the firm's WordPress site: formatting long-form articles and service pages, and keeping pages consistent as the site grows.

  • Blog and article formatting for the web
  • Service-page updates and internal links
  • Visual and exhibit placement
  • Layout responsiveness and pre-publish QA

My role: formatting, publishing, link and layout QA, ongoing upkeep. Article content by subject-matter experts. Published page links available on request.

Role boundary. I handled production, formatting, layout, customization, publishing, and light copy polish. Subject-matter content and proprietary business analysis are by the firm's analyst team, and are anonymized or removed here.
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