Marketing Portfolio
Marketing work that connects content, campaigns, CRM, reporting, and web execution.
I'm a marketing generalist with a strong operations and analytics edge. My work spans outbound campaigns, content production, sales enablement, CRM workflows, dashboard reporting, automation, and WordPress publishing. I like turning messy marketing work into clear assets, clean processes, and usable performance insights.
Selected work
Selected work across campaign execution, content production, CRM workflows, reporting, automation, and web publishing. Identifiers are anonymized and figures are rounded where needed.
Campaign Operations
A research-led outbound workflow for senior financial audiences
Deal-news research, four-step custom sequences, cadence execution, and engagement QA in one connected workflow.
Read case study →
Lead Pipeline
A 300-firm target universe with quality checks before the CRM
Firms profiled, contacts verified, and every batch checked for duplicates and existing ownership before upload.
Read case study →
Reporting & Dashboards
Four marketing systems consolidated into one Power BI model
Five report pages with KPIs chosen for decisions, built from a stakeholder mockup to a working data model.
Read case study →
Workflow Automation
Manual work removed at both ends of the funnel
An internal browser tool for one-click lead capture, and a branching nurture program that runs on its own.
Read case study →
Content, Enablement & Web Production
Production samples: whitepapers, newsletters, one-pagers, and web
Anonymized layout samples from whitepaper, newsletter, one-pager, and web publishing work. Content by subject-matter experts; production by me.
View production samples →
Marketing capabilities
Five connected capabilities across practical marketing execution, content production, and data-informed operations.
Campaign execution
Research-led outbound and campaign coordination for B2B audiences.
- Audience segmentation
- Campaign calendar support
- Cadence setup and scheduling
- Engagement QA and follow-up handoff
Content and enablement
Client-facing and prospect-facing assets from draft to polished format.
- Whitepaper and newsletter layout
- One-pagers and sales decks
- Blog and web page formatting
- Exhibit and chart placement
CRM and data quality
Cleaner lists, safer launches, and better handoffs.
- Lead-list building and verification
- Deduplication and ownership checks
- Campaign membership hygiene
- Source tracking and upload preparation
Reporting and insights
Marketing performance reporting that people can act on.
- KPI definition
- Power BI dashboard design
- Web, email, LinkedIn, and CRM reporting
- Monthly performance summaries
Workflow automation
Repeated manual steps turned into documented workflows.
- Browser-based internal tools
- CSV-ready data capture
- Marketing automation programs
- Repeatable process documentation
Let's talk
I'm open to marketing roles across campaign execution, content marketing, digital marketing, marketing operations, marketing analytics, and sales enablement in Toronto, hybrid or remote. I'm especially interested in teams that need both hands-on execution and clean structure.